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BIO

Erica L Johnson

Erica Johnson

Hello my name is Erica, I am a results-driven eCommerce professional with expertise in managing Amazon Seller accounts for Fortune 500 companies. My career journey spans digital marketing, corporate communication, and eCommerce sales, where I have developed strong skills in driving revenue, optimizing performance, and launching new products. As a creative thinker, problem-solver, and enthusiastic team player, I bring a passion for innovation and growth to every project.

When I’m not optimizing eCommerce strategies, I enjoy traveling, creating videos, working out, collecting vinyl records, spending time with dogs, and cycling.

Resume

March 2023 - Present

Stanley Black & Decker, Inc.

Feb 2019 - Dec 2021

Sika Corporation

2011-2015

New Jersey Institute of Technology

Newark, NJ

Jan 2022 - March 2023

Stanley Black & Decker, Inc.

eCommerce National Account Manager

  • Support sales growth strategy and market initiatives for Hand Tools and Storages product categories on Amazon.com

  • Overseeing day-to-day sales/revenue; report on business status, site traffic, conversion, margins, and ROAS on Amazon.com

  • Expanding Product offering on the largest retailer globally in a Fortune 500 company

Associate eCommerce National Account Manager

  • Support strategic sales growth strategy and market initiatives for Black and Decker Home Products Group with Amazon

  • Manage and forecast a commercial marketing plan and continuously improve effectiveness and investments while meeting performance goals.

  • Launching new products with Amazon for the Black & Decker brand

Online Sales Manager​

  • Expanded Amazon business by vendor onboarding, increasing selection, and implementing marketing strategies, all while closely monitoring inventory and reviews, and focusing on profitability control

  • Led and developed short- and long-term strategies for Sealants and Adhesives categories, and Home DIY products in both Amazon platforms (3rd Party Seller/Vendor) with clear increases in YoY sell-out rate

  • Managing an Amazon-specific P&L to make sound business decisions to drive top and bottom-line metrics.

  • Heading quarterly business reviews and strategic planning meetings with Executives and General Managers

Bachelor of Science in Engineering Technologies
New Jersey Institute of Technology — Newark, NJ

 

Bachelor of Science in Architecture

New Jersey Institute of Technology — Newark, NJ​

  • Minor in Business

  • Member of Alpha Sigma Tau and the Concrete Industry Management (CIM) program

Get in Touch

  • LinkedIn
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