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BIO

Erica L Johnson

EJohnsl_Headshot-10.jpg

I would consider myself to be a creative thinker, strong problem solver, and an enthusiastic team member! My career has been a journey from digital marketing and corporate communication to eCommerce sales, where I have gained a wealth of experience. I have spent the longest managing Amazon Seller accounts for large companies and have a passion for eCommerce.

 

When I'm not working, I love to travel, create videos, workout, collect vinyl records, spend time with dogs, and go cycling!

Resume

March 2023 - Present

Stanley Black & Decker, Inc.

Feb 2019 - Dec 2021

Sika Corporation

2011-2015

New Jersey Institute of Technology

Newark, NJ

Jan 2022 - March 2023

Stanley Black & Decker, Inc.

eCommerce National Account Manager

  • Support sales growth strategy and market initiatives for Hand Tools and Storages product categories on Amazon.com

  • Overseeing day-to-day sales/revenue; report on business status, site traffic, conversion, margins, and ROAS on Amazon.com

  • Expanding Product offering on the largest retailer globally in a Fortune 500 company

Associate eCommerce National Account Manager

  • Support strategic sales growth strategy and market initiatives for Black and Decker Home Products Group with Amazon

  • Manage and forecast a commercial marketing plan and continuously improve effectiveness and investments while meeting performance goals.

  • Launching new products with Amazon for the Black & Decker brand

Online Sales Manager​

  • Expanded Amazon business by vendor onboarding, increasing selection, and implementing marketing strategies, all while closely monitoring inventory and reviews, and focusing on profitability control

  • Led and developed short- and long-term strategies for Sealants and Adhesives categories, and Home DIY products in both Amazon platforms (3rd Party Seller/Vendor) with clear increases in YoY sell-out rate

  • Managing an Amazon-specific P&L to make sound business decisions to drive top and bottom-line metrics.

  • Heading quarterly business reviews and strategic planning meetings with Executives and General Managers

NJIT

  • Bachelor of Science - Engineering Technologies

 

  • Bachelor of Science - Architecture 

  • Minor in Business, Alpha Sigma Tau, CIM

Get in Touch

  • LinkedIn
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